Dove plays on the new fad 'the mannequin challenge' to show that maybe mannequins should look more like regular people. Very interesting
Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down
For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. Here, it's not the human who are asked to accomplish something.