Dan Nicholson explains the the genius of Apple's ecosystem and why it's difficult to escape.
Retaining Users is about Creating or Complimenting Useable Ecosystems | Sherpa Marketing
By Dan Nicholson June 29, 2016 It was fairly recently when I decided I should finally retire my struggling, long outdated iPhone 4s. Even though Apple still supported it, it was having a very hard time keeping up with today's applications and the battery would only last a couple hours on a full charge.
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